Barner’s success story

"Thanks to Outvio, we’re now independent from our 3PL and manage shipping, inventory, and support more efficiently."

Discover how Outvio has helped Barner become independent from its 3PL, increasing control over all post-purchase operations.

The challenge.

Barner, one of the leading brands in blue light glasses, ships to over 180 countries with a mix of fashion, function, and advanced eye protection. As they expanded internationally, their post-purchase operations struggled to keep up—especially due to the complexity of handling both regular and prescription glasses. Some of the key challenges included:

Disconnected workflows between the lab, 3PL, and internal teams

Manual tracking updates via Excel slowed down operations

Inefficient return and exchange process for international customers

No personalization in post-purchase communication

Aligning people and systems.

Managing personalized prescription orders wasn’t just a matter of logistics—it was about coordination between people, systems, and vendors. Barner needed to ensure that each step, from manufacturing to shipping, was tracked and aligned. Outvio gave them the tools to unify the entire flow.

Warehouse staff now operate with role-based user accounts for better visibility

Orders with prescriptions are automatically tagged and handled separately

Internal workflows are synced with lab updates and shipping statuses in real time

The team reduced fulfillment errors and manual checks by over 70%

Delivering the brand experience.

For Barner, the unboxing moment isn’t where the brand journey ends—it’s where it gets real. But without control over post-purchase communications, the experience felt fragmented and impersonal. Outvio helped Barner bring their brand voice to every touchpoint after checkout.

Labels are created in one click and tracking links are sent instantly

Tracking emails and SMS now match Barner’s tone and style

Post-purchase touchpoints now reinforce loyalty and boost conversions

Turning returns into new opportunities.

Returns used to create more friction than loyalty. But with Outvio’s return portal and automation, Barner turned one of their weakest touchpoints into a strength. Exchanges are now fast, simple, and in some cases—profitable.

Customers request returns or exchanges through a multilingual portal

Exchanges generate new orders automatically, ready to ship once items arrive

Support tickets related to returns dropped significantly

What Barner says about Outvio.

“Once we print the label, tracking updates and a personalized email is sent. Outvio let us send targeted promos at the right time.”

Ramón PérezCOO & CO-FOUNDER

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Start driving growth with Outvio’s powerful solutions and gain full control over your operations, from customer support to deliveries and returns.

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