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How to sell on eBay: pros, cons, prices and features

Sofia Gomez
Sofia Gomez
Feb 2, 2022
ebay marketplace to sell online

If you are thinking of using eBay as an additional sales channel or on its own, but you aren't sure of how eBay works or how to sell on eBay, read our complete eBay review.

What is eBay?

eBay is a marketplace with a presence in over 190 markets. eBay has over 187 million active users, offers more than 1.4 billion products through its listings and no fewer than 530 million app downloads. Learning how to sell on eBay and getting the most out of this eCommerce platform will be easier with our guide.

If you want to sell a higher volume of items, if you have products produced or purchased for resale or if you already have an existing business outside of eBay, we recommend opening a professional seller’s account to successfully transition to selling on this international marketplace.

On eBay, we can find three purchasing/selling methods: bidding, “buy it now” products (fixed price) and classified listings (product attributes and price).

If the name “eBay” rings a bell, but you still don’t know how the marketplace works, this article will answer all of your questions. We’ll cover how to sell on eBay, the various payment methods and tools included and a handful of other topics to help you get started.

Advantages of selling on eBay

The advantages of eBay can make selling on this platform look like a walk in the park. Here are some of its advantages:

  • eBay is an easy-to-use platform
  • eBay enjoys great popularity and trust among its users (buyers)
  • eBay offers fixed rates. You can therefore evaluate the profitability of your sales on eBay beforehand and plan future strategies
  • With eBay, you can list up to 150 products every month, for free

Disadvantages of selling on eBay

Selling on a marketplace like eBay also has its disadvantages, such as:

  • As is the case with any other marketplace, you share the platform with your competitors. On eBay, almost any type of item can be sold. But because many items share the same or similar characteristics, sellers often implement competitive pricing strategies
  • Sellers need to pay commission fees. eBay charges different commission fees that must be considered alongside the cost of the subscription plan for professional sellers

How much does eBay cost?

Selling on eBay non-professionally is free. However, if you’re already a business seller, or you plan to sell regularly, you’ll need to get a monthly subscription to one of eBay’s professional plans.

Here’s a list of all professional subscription plans and the functionalities included with each of them, as well as an estimate for the monthly price when subscribing for a one-year period.

Features Basic (€20) Premium (€50) Anchor (€265) Enterprise (€2,645)
Free fixed-price listings 350/month 1,000/month 10,000/month 100,000/month
Customer service Standard Standard Dedicated Dedicated
Access to promoted listings
Access to promotion manager
Discount features

Depending on the size of your business, your sales volume and your budget, choose the plan that best caters to your needs.

eBay fees

There are two types of sellers on eBay: professional sellers (or businesses) and occasional sellers. Commissions and rates change accordingly.

For professional sellers (or businesses), there’s a commission fee for every sale, a fee for the listing and additional fees if you choose to use eBay’s tools to optimize a product listing.

  • Selling fees: This fee changes depending on the category of the product and it’s calculated as a percentage of the final price, shipping costs included. If you want to determine which percentage will be applied to your products, you can check out this page.
  • Insertion fees: This fee is applied every time you publish a new article or listing. Insertion fees are non-refundable, and they are billed monthly for all active listings. When you get a professional subscription plan, you receive a certain amount of free listings and additional discounts. 
  • You can also take into consideration eBay’s suggestions to optimize your listings. The use of these add-ons and changes can generate additional fees. The suggested improvements include features like adding up to 12 pictures, promoting a listing, programming a listing, adding a second category, etc.

For occasional sellers (sellers without a shop): 

Once an item is sold, eBay will charge 11.5% of the total price that the buyer pays (shipping and other additional costs included) plus €0.35. Occasional sellers also benefit from 150 free listings every month.

Can you migrate eBay data to another marketplace or online shop?

Migrating your eBay data to other platforms is not possible. However, you can sell simultaneously on other platforms and share your eBay account via other platforms (social media platforms, WordPress, online shops, etc.).

How to sell on eBay

If you plan to sell regularly or you’re already a registered business, choose the “Create a business account” option. The process is simple: fill out the fields with your personal information, verify the account and continue with the configuration.

You will need to do the following:

  • Add a phone number (with the country code)
  • Determine an automatic payment method to pay for fees
  • Choose payment methods for your buyers
  • Verify your PayPal account

Now you’re all set to successfully sell on eBay.

How to change shipping method on eBay when selling?

On eBay, you can choose geographical areas you intend to ship to, domestically and internationally.

However, you must include the couriers and shipping costs for every shipping method. You can charge a fixed rate for all international destinations with the quick ads tool. To do this, go to the shipping section of the listing page. Pick a courier and a rate for the delivery and the destination countries.

You can also offer free shipping. In fact, on eBay, shipping is pre-configured to be free by default. If you want to offer free shipping only to certain areas, you’ll need to set up the shipping destinations first. For this, go to the product listing.

girl manages online shop and sets up shipping methods on ebay

eBay Delivery is the platform’s affiliated shipping service, powered independently by Packlink. eBay Delivery will provide a number of rates and couriers for you to choose from, but these options aren't the best for a professional business.

In fact, if an issue occurs with the shipment, you’ll need to contact the courier yourself. On eBay, you can also offer in-store or in-person pickups. To do so, choose collection in person as a shipping method. Once the purchase is made, the buyer receives a QR code and a 6-digit code that the seller can scan or manually enter in the eBay app to confirm that the product has been delivered.

On eBay, you can also offer in-store or in-person pickups. To do so, select collection in person as a shipping method. Once the purchase is made, the buyer receives a QR code and a 6-digit code that the seller can scan or manually enter in the eBay app to confirm that the product has been delivered. 

Beyond these options, eBay doesn’t offer any additional shipping functionalities; package tracking and communication with customers depend entirely on you, as does the management of shipping issues like losses, delays, problems related to the shipping label, etc.

eBay’s shipping functionalities therefore may be insufficient for your business, especially if it already has a considerable sales volume.

Payment methods supported by eBay

eBay allows for payments with credit or debit cards, PayPal, Google Pay and Apple Pay. These payment methods provide automatic transfers to the seller’s bank account.

eBay also works with Payoneer, a tool that eases and speeds up the payment process for international sellers, manages various transactions and provides an optimized sales system.

Connect your eBay account to other channels

eBay can be easily integrated with many other websites, including popular social media platforms, Google Shopping, online shops, etc.

Marketing, statistics and reports provided by eBay

eBay includes tools to boost your sales and the success of your advertisements.

Terapeak, an exclusive eBay insights tool, gives you ideas of other products to sell and a profitable price point; it also helps you create more efficient listings and optimize your inventory. You can find Terapeak on the Seller Hub Research tab and use it for free.

Another powerful marketing feature included on eBay is the option to make slight changes to your storefront and eBay shop. Thanks to this functionality, you’ll be able to slightly customize the look of your online shop and improve your virtual “window display.”

International sales

With eBay, you can sell internationally in two different ways: basic international sales and advanced international sales.

Basic international sales

This method is a fast and easy way to show your products in other markets. Simply go to your eBay listing section and select the markets in which you want your products to appear.

Advanced international sales

To use this feature, sign in to the your different eBay portals with your credentials. From there, you can create personalized listings.

eBay also offers a European Sales Booster (powered by WebInterpret). This program facilitates the process of selling worldwide by translating and adapting the listings for an international audience.

The European Sales Booster service is free for all professional sellers with the Featured or Anchor Shop subscription. It enables sellers to publish their listings on eBay UK, eBay Spain, eBay Australia, eBay US, eBay France, eBay Italy and eBay Germany.

Any changes made in the native portal will be reflected within 24 hours on the European portals. You can check if you’re eligible for this program here.

A similar option is eBay’s Global Shipping Program (GSP). This eBay system allows international shipping and provides a system to manage customs forms and import fees. When a seller lists items through the GSP, they will automatically appear on international eBay portals.

FAQ about eBay

eBay and customs

When you make an international shipment or shipments to a destination with a different tax system, it’s important to take the tax situation into account.

Generally speaking, the courier provides the necessary documents for every destination. In this case, you’ll just need to fill out the forms and print the shipping label.

However, if additional charges emerge after you’ve sent the parcel, the buyer will have to shoulder those costs in order to accept the package. The result? Bad reviews and a higher chance of losing customers.

It’s also important to note that not all couriers ship to all locations. That’s why having various domestic and international couriers integrated into a single platform will make the shipping and return process easier for you and more efficient overall.

eBay and taxes

In the European Union, it’s mandatory to declare the taxes generated by a sale. This can be done digitally in the corresponding portal of the local authority you report to.

A tax declaration should generally be carried out when you pass a certain threshold. This varies from country to country and can also depend on the shipment’s country of origin (i.e. where your warehouse is located). 

When the threshold is surpassed and the buyer is outside the EU, the seller must pay a value-added tax (VAT) in each country through which the package travels.

Because of this rule, eBay will ask you to enter your VAT identification number or EORI number in the product listings. If any regulations related to VAT and other taxes are violated, eBay can delete your active listings and disable your account.

Items sold to countries outside the EU, like the United Kingdom, are subject to their respective  taxation laws. To learn more about the tax system in the United Kingdom, visit or contact an expert.

At this link, you can find further information about taxation in the EU, Saudi Arabia, the UK and Norway, among other special cases.

Products you shouldn’t sell on eBay

There are many products whose commercialization is limited by eBay. The following items have clear restrictions as part of eBay’s product policy:

  • Adults only products
  • Alcohol
  • Animals and wildlife species
  • Academic, beta and OEM software
  • Artifacts, archives, antiques, cultural items and grave-related items
  • Autographed items
  • Used clothing
  • Credit and debit cards
  • Charity and fundraising events
  • Digitally-sent products
  • Drugs and drug paraphernalia
  • Electrical and electronic equipment
  • Properties seized or items prohibited in the country
  • Items that promote illegal activities
  • Firearms, ammunition, weapon replicas and other military items
  • Food
  • Government documents, identifications and licenses
  • Dangerous, restricted or regulated products
  • Human remains and body parts
  • Lock-picking devices
  • Raffle tickets
  • Email lists and private data
  • Medical devices
  • Personal relationships and services
  • Police-related products
  • Real estate, for sale or rent
  • Surveillance equipment
  • Event ticket resale
  • Gaming machines (slot or fruit machines)
  • Coins, currencies and stamps
  • Virtual currencies
  • Vouchers
  • Shares and other stocks
  • Stolen property
  • Trips
  • Used cosmetics

Note that restricted or forbidden products can vary widely from country to country. To determine exactly what you can and cannot sell, go to your country’s eBay portal and check which items are permitted.

Selling cryptocurrencies on eBay

The sale of cryptocurrencies is forbidden on eBay. Specifically, you cannot sell virtual currencies or cryptocurrencies, contracts for virtual currencies or wallets for virtual currencies. However, you can sell hardware related to cryptocurrencies as long as the sale doesn’t include any actual cryptocurrency.

Breaching these rules can lead to a listing’s cancellation, a decrease in the seller’s rating, sales restrictions and even an account suspension. Furthermore, commission fees and rates for forbidden items won’t be reimbursed in the case of a cancellation.

eBay contact

You can obtain help from eBay or contact eBay on its help & support section.

Wrapping up

We hope this article was useful and that all of your questions have been answered. Maybe after reading the article, you don't want to sell on eBay anymore. Choosing a platform for your online shop is a crucial decision for which you need to be well informed. You can also take a look at other marketplaces, such as Amazon.

Simply register, connect your eBay account to Outvio and start using our post-checkout platform in less than 10 minutes.

Outvio allows you to automate and streamline dozens of process, from fulfillment to shipping, tracking, returns and customer support —while providing marketing tools to personalize and improve customer communication and reducing eCommerce costs.

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