As online shopping grows (expected to reach $6 trillion by 2024), logistics becomes more important. However, logistics is not just an operational function; it is a service promise. Customers want fast, accurate, and cost-effective deliveries.
To meet these expectations, companies must manage multiple distribution channels and collaborate with a wide range of carriers. This is where multi-carrier software plays a crucial role. It is important to keep in mind that not all multi-carrier parcel shipping systems are designed for the same industries and do not offer the same functionalities.
In this article, we will explain the advantages of a multi-carrier shipping solution for the eCommerce industry and highlight the features that are essential for the ongoing success of your business.
What is multi-carrier shipping software
A multi-transport shipping software is a technological platform capable of connecting with logistics providers and centralizing transport operations. From its interface, you can compare rates, coordinate shipment processing, print labels, send personalized notifications, manage returns automatically, etc. They are the backbone of maintaining an effective multi-transport strategy.
What is multi-carrier parcel management
Multi-carrier shipment management is a logistics strategy that involves using multiple carriers to deliver products to customers. Rather than relying on a single shipping service provider, this strategy leverages a variety of carriers based on different variables such as package size and weight, shipping cost, or geographic area.
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6 reasons why a multi-carrier shipping software is a must for retail
1. Cost Reduction
Shipping typically constitutes around 90% of total order fulfillment costs. Multi-carrier shipping software allows real-time rate comparison between carriers, ensuring the most cost-effective shipping option is selected for each shipment. Centralizing operations on one platform and automating processes minimizes human intervention, saving time, reducing errors, and increasing efficiency.
2. Expanded delivery options
Approximately 70% of online customers abandon purchases due to unsatisfactory shipping options. Multi-carrier shipping software enables businesses to offer a broader range of delivery types, including overnight shipping, economy shipping, and pick-up point options, providing customers with greater flexibility and control.
3. International expansion
With multi-carrier shipping software, businesses can seamlessly integrate new carriers as they grow, expanding their reach to more destinations and customer bases. It is an essential solution for international eCommerce shipping operations.
4. Personalized interactions
Customizable shipping notifications enhance the customer experience, reinforcing brand identity and fostering loyalty. Direct communication with customers during the shipping process strengthens the relationship and encourages repeat purchases.
5. Minimized returns impact
Approximately 30% of products sold online are returned. Multi-transport software with a returns portal empowers customers to manage their returns efficiently. Real-time rate comparison ensures cost-effective return methods, while advanced tools promote in-store credit options, converting potential losses into future sales opportunities.
6. Advanced analytics
Multi-carrier shipping software provides valuable analytical insights, including carrier performance, delivery times, and costs. This data informs strategic decision-making, optimizing logistical operations and overall efficiency.
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Functionalities available for eCommerce in multi-carrier shipping solution
- Real-time rate comparison: This feature allows eCommerce businesses to instantly compare shipping rates offered by different carriers. It helps them choose the most cost-effective option for each shipment, saving money on shipping costs.
- Carrier assignment to orders: When an order is placed, this feature automatically assigns the most suitable carrier based on factors like shipping cost, delivery time, and customer preferences. It ensures efficient and timely delivery of orders.
- Shipping from multiple warehouses: Some businesses operate from multiple warehouses to reduce shipping times and costs. This feature enables them to fulfill orders from the warehouse closest to the customer, improving delivery speed and cost-effectiveness.
- Order merging: When a customer places multiple orders within a short period, this feature consolidates them into a single shipment. It reduces shipping costs and environmental impact by minimizing the number of packages sent.
- Invoice matching: After shipping, carriers provide invoices detailing the services provided and associated costs. This feature ensures that the invoiced amounts match the agreed-upon rates and services, preventing billing discrepancies.
- Notifications without carrier branding: Businesses often send shipment notifications to customers. This feature allows them to customize these notifications with their branding, maintaining a consistent brand image throughout the customer journey.
- Mass printing of documents: When processing a large number of orders, this feature allows businesses to print shipping labels, invoices, and other necessary documents in bulk. It streamlines the shipping process and saves time.
- Shipment traceability: Customers expect to track their orders from shipment to delivery. This feature provides real-time tracking information, allowing customers to monitor the status and location of their shipments, reducing inquiries and improving satisfaction.
- Reports and analytics: Businesses can access detailed reports and analytics on their shipping performance. This feature provides insights into shipping costs, delivery times, and customer satisfaction, enabling businesses to make data-driven decisions to optimize their shipping operations.
- Incident and complaint resolution: In the event of shipping issues or customer complaints, this feature helps businesses resolve them promptly and effectively. It ensures that any problems are addressed to maintain customer satisfaction and loyalty.
- Returns and exchange management: This feature streamlines the process of handling returns and exchanges for customers. It includes generating return labels, managing return shipments, and processing refunds or exchanges efficiently, providing a positive experience for customers and reducing administrative burden for businesses.
Why multi-carrier shipping system helps you sell more
A carrier selection in shipping software gives customers a range of shipping options. This ability to choose isn't just convenient—it's a competitive advantage.
When customers can pick from multiple shipping options that meet their needs, such as faster delivery times or lower costs, they're much more likely to complete their purchase.
Transparency in the shipping process is also key to building customer confidence. A multi-carrier shipping system allows customers to track their orders in real-time. This visibility boosts confidence, as customers can see exactly where their order is and when it will arrive, no matter which carrier is handling it.
Additionally, eCommerce businesses can analyze carrier performance stats to identify those with fewer shipping incidents and avoid problematic carriers in the future. This proactive approach helps prevent bad shipping experiences, improves service quality, and enhances customer satisfaction.
How to choose the best multi-carrier software for eCommerce?
There are several types of multi-carrier shipping platforms, each with specific features and different approaches. Some solutions focus solely on shipment processing, limited to label printing and pick-up scheduling. Others are designed to operate in certain geographic regions, restricting their functionality to those specific markets. In addition, some options require integrations with third-party tools to function effectively, which can complicate implementation and maintenance.
As an ecommerce business, it is essential to look for software that not only optimizes logistics but also enhances the end-customer experience. Tough competition in eCommerce means that every detail counts. Automating only the logistics phase of your business without considering the needs of the customer can result in an unsatisfactory experience. For example, if your software does not offer personalized notifications, self-manageable customer portals, or real-time chat functionality, shoppers may miss the value of your investment and opt for your competitors in their future purchases
How Outvio helps with your multi-carrier shipping management
Outvio is a multi-carrier shipping platform designed to optimize the entire eCommerce operation. As an end-to-end solution, it eliminates the need to invest in multiple tools, offering all essential functionality in one place.
With Outvio, you can synchronize your shop with any carrier and automate the processing of orders and returns, improving the entire logistics chain. This automation not only reduces errors but also speeds up delivery times, increasing operational efficiency. It also allows you to personalize every interaction with the end customer during all stages of the post-payment process, ensuring a unique and satisfying experience.
