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The best eCommerce tools for 2024

Sofia Gomez
Sofia Gomez
Nov 23, 2023
best tools for ecommerce

eCommerce is a rapidly evolving industry, and the tools that support it are evolving right along with it. Each year, it's important to invest in solutions that help you adapt to the changing needs of the market, improve the customer experience, reduce unnecessary costs, and ultimately drive business growth.

What will be the best eCommerce tools in 2024? In this article, we'll take a look at the most popular ones, with the goal of helping you make a more informed and objective decision. 

Discover the trends that will shape the future of eCommerce and choose the tools that will help you achieve your business goals.

Tool Type Importance Capterra Ratings
Outvio Post-purchase High 5
Zendesk Support Medium 4.4
Klaviyo Email Marketing Medium 4.7
Pulpo WMS Medium 5
Sales Slayer PIM Low 4.8
Hubspot CRM Medium 4.5
Ahrefs SEO Low 4.8
Shopify eCommerce High 4.5

1. Outvio, the best post-purchase eCommerce tool

outvio ecommerce tool

Outvio is a premium eCommerce tool that helps businesses manage and automate all post-checkout processes. This software is essential for online stores of all sizes and industries.

With Outvio, you can track orders, manage shipments and returns from anywhere in the world, print documentation, send delivery notifications, create marketing campaigns, automate logistics, and provide customer service. Plus, it has smart algorithms and analytics to make your operations more efficient, accurate, and accessible.

Key benefits and features

  • Direct integration with the world's leading shipping companies
  • Automated logistics and fulfillment processes
  • Customizable, real-time shipment tracking
  • Automatic returns and exchanges management
  • Automatic customer portals
  • Smart notifications by email, SMS, and WhatsApp
  • Marketing and upsell strategies for increased sales
  • Automatic resolution of transportation incidents
  • Route optimization
  • Advanced business analytics
  • Synchronization of store return and sales flows

Is Outvio worth it?

Outvio is an essential tool for any eCommerce business, large or small. It covers all of the logistical and order management needs of your store, from shipping to customer service. Without a tool like Outvio, it's possible that you may not even be able to meet the delivery deadlines you've agreed to with your customers. 

What do Outvio users think?

outvio review



Outvio offers two plans for €125 and €250 per month. It also offers an enterprise plan for larger businesses. There is also a small processing fee for each order.

2. Zendesk, the best eCommerce tool for support

zendesk ecommerce tool

Zendesk is a customer service platform that helps online stores deliver excellent service. With Zendesk, you can efficiently organize and manage interactions with your customers, resolve issues, and improve your satisfaction rates. The tool provides chats that allow you to have real-time conversations with customers.

Zendesk integrates with a wide variety of applications and platforms. This allows you to leverage information from other eCommerce tools to provide a more comprehensive and efficient customer service experience in your online store.

Key benefits and features

  • Ticketing system
  • Workflow automation
  • Response automation
  • Reporting and analytics
  • Integration with other eCommerce tools

Is Zendesk worth it?

Zendesk is a powerful tool for managing customer interactions in online stores. It is especially useful for businesses with a lot of inquiries, as it allows you to organize and automate your responses. However, if your store is still small, a simpler solution may be enough.

What do Zendesk users think?



  • Gorgias
  • Freshdesk
  • Zoho Desk


Zendesk offers two modules: one for sales and one for support. The cost of each module varies depending on the size of your business, the features you need, and the number of agents you have.

3. Klaviyo, eCommerce tool for email marketing

klaviyo software

Klaviyo is an email marketing automation tool that helps eCommerce businesses connect with their customers in an effective and personalized way. You can create and send emails, SMS, and push notifications, all automated and segmented to your audiences.

In addition, this tool has exclusive features for e-commerce, such as abandoned cart recovery messages, transactional emails, and post-purchase marketing campaign analysis.

Key benefits and features

  • Email marketing automation
  • Audience segmentation
  • Landing page generation
  • Abandoned cart recovery messages
  • Analytics and reporting
  • Direct integration with eCommerce platforms
  • Message and content personalization
  • Subscriber database management

Is Klavito worth it?

Klaviyo is a comprehensive and highly recommended email marketing tool for any eCommerce business. However, if you have a large database, you may need a tool that offers more features. On the other hand, if your e-commerce is small or you are just starting out, Klaviyo can be a very affordable option.

What do Klaviyo users think?



  • Mailer Lite
  • Sender
  • Mailchimp
  • Send Pulse
  • Omnisend


Klaviyo's most affordable plans start at $0 and go up to $60 per month. Keep in mind that the cost depends on the features you need, the number of messages you'll be sending, and your number of subscribers.

4. Pulpo, the best eCommerce tool for warehouse management

Pulpo is a cloud-based warehouse management system (WMS) designed for e-commerce businesses. It offers a wide range of features that help businesses optimize their warehouse operations.

Pulpo WMS provides transparency in the warehouse and can be used for all processes, whether it's receiving goods, picking, or shipping. Through a modern API, warehouse inventory is synchronized in real time. This means you always know exactly what's in your warehouse and where.

Key features and benefits

  • Order management
  • More efficient picking and packing processes
  • Warehouse operations optimization
  • Logistics costs reduction

Is Pulpo worth it?

Yes. Pulpo is the best tool for eCommerces that need a cloud-based WMS. It offers a wide range of features with a good value for money. However, online stores with a small warehouse may not need this type of tool.

What do Pulpo users think?

pulpo review


  • Newline WMS
  • Sortly
  • Logiwa WMS


Pulpo's pricing system is based on a monthly subscription. The price varies depending on the number of features you need and the number of users. You will also need to pay 180 euros for each additional integration.

5. Sales Layer, tool for product management

Sales Layer is a product information management (PIM) software that helps you manage your product catalogs easily and efficiently, whether you're selling online or through multiple channels.

With Sales Layer, you can centralize all of your product information in one place, making it easier to manage and keep accurate. Plus, Sales Layer helps you keep your product information consistent across all of your sales channels, which improves the customer experience and drives sales.

Key features and benefits

  • Centralization of information
  • Catalog management
  • Product and variant management
  • Product data import and export
  • Internal communication
  • Intuitive user interface

Is Sales Layer worth it? Sales Layer can be a valuable asset to your business if you manage a complex product catalog and need to centralize and simplify it. Its scalability, integration with other tools, and team collaboration features make it a powerful solution for businesses of all sizes.

What do Sales Layer users think?



  • Pimcore
  • Bluestone
  • Plytix


Sales Layer does not have a set price for their fees. You will need to contact them to get a custom quote. The good news is that they offer a 30-day free trial.

6. HubSpot, the best CRM tool for eCommerce

hubspot tool

HubSpot is a marketing, sales, and customer service platform that helps eCommerce businesses achieve their goals. It offers a wide range of tools to help you attract, engage, and convert customers.

HubSpot's CRM and sales pipeline platform helps you track customer interactions and progress through the sales funnel. This information is essential for understanding your customers and making informed decisions about your marketing and sales strategies.

Key benefits and features

  • Integrated CRM
  • Email Marketing Automation
  • Content Creation and Management
  • Social Media Management
  • Analytics
  • Lead Nurturing and Tracking
  • Scalabilitya
  • Ecommerce Integration

Is HubSpot worth it?

If you're looking for an all-in-one platform that can help you attract more customers, improve communication, and boost sales, HubSpot is the perfect choice. However, integrating all of its modules can be expensive for a small or medium-sized business

What do HubSpot users think?



  • Pipedrive
  • Salesforce
  • Freshsales


HubSpot offers a wide range of products and services, each with its own price. The cost of a HubSpot plan also depends on the size of the business, the number of users, and the features needed.

7. Ahrefs, the best SEO tool for eCommerce


If you're running an eCommerce business, you're likely interested in or already working on organic search engine optimization (SEO) for your website. If so, Ahrefs is one of the best tools you can add to your tech stack.

Ahrefs allows you to analyze backlinks and extract keywords. It helps you create content strategies, track the results of your actions, analyze your competitors' strategies, and perform audits. It's one of the most prestigious tools in its field, and it's essential for any SEO professional.

Key benefits and features

  • SEO Analysis
  • Web audits
  • Competitive research
  • Backlink research
  • Content analysis
  • Keyword research
  • Marketing KPIs monitoring

Is Ahrefs worth it?

Yes. Ahrefs is an essential tool if you are planning to execute an SEO strategy for your eCommerce business. In addition, you can also use it for other valuable tasks, such as analyzing your competitors' business strategies. However, if you are not using SEO as a customer acquisition channel, Ahrefs may not be a profitable investment for you.

What do Ahrefs users think?



  • Semrush
  • Sistrix
  • Moz


Ahrefs pricing starts at €89 per month and goes up to €899 per month, depending on the features you need. Each plan has a credit limit, which is used up with each analysis or action you perform. If you exceed your limit, you can purchase additional credits.

8. Shopify, the best tool for creating an eCommerce

Shopify is an eCommerce platform that provides businesses with a comprehensive solution to create and manage online stores. One of its features is that it allows businesses to manage the entire sales process, from creating a product catalog to shipping. It also offers a wide range of aesthetically pleasing templates and themes.

Key benefits and features

  • Store design and customization
  • Product and catalog management
  • Payment processing
  • Shopping cart and checkout

Is Shopify worth it?

If you don't have a working store yet and are looking for solutions, this is the tool you should choose. However, if you already have a store up and running and are looking for something that will allow you to scale, Shopify is not an option.

What do Shopify users think?



  • WooCommerce
  • Shopify Plus
  • Prestashop


Shopify offers three plans that cost €32, €92, and €384 per month. In addition to the monthly subscription fee, you will also be charged a small transaction fee for each sale made through Shopify Payments. The transaction fee varies depending on the plan you choose.

Tools are essential for any eCommerce that wants to grow and thrive. In this list, we have selected the ones we believe will be the best for the coming years.

If you are still working with a manual operation, we recommend prioritizing tools that optimize the most important areas of your eCommerce. These tools will give you a higher return on investment in a shorter time.

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