If you work in eCommerce, the name Rever, itsRever, or Rever Returns is probably familiar to you. This Barcelona-based startup has gained some prominence with its software specialized in managing returns for online stores.
But is it really the solution your business needs?
Below, we'll take a quick look at Rever, highlighting its strengths and limitations.
Is Rever as revolutionary as they say?
The idea behind Rever is interesting: simplifying the tedious returns process by advancing the cost of refunds to stores.
However, in our experience, it falls short of the real needs of today’s eCommerce.
Why?
Because modern eCommerce is a complex ecosystem that goes far beyond managing returns. For an online store to function properly, you need comprehensive solutions that address all the key aspects of your operations, not just one part of the problem.
With Rever, you’ll be solving returns, but what about the rest? Shipping logistics, carrier integration, customer support, personalized notifications, or even data analysis. Trying to cover every area with standalone tools can lead to a “Frankenstein tech stack”: a patched-together, costly, and inefficient system.
This is where Rever starts to show its limitations, especially because it relies on integrations with other external tools to cover essential functions like shipping and customer service.
The alternative?
An all-in-one solution like Outvio, which offers you everything you need in a single tool, reducing the cost of integrations, subscriptions, and developments. Everything is ready to use from the very beginning.
The trap of advancing the refund
The idea that immediately refunding money will lead the customer to reinvest it in your store is more myth than reality. Statistics and experience show that a customer requesting a refund is unlikely to make another purchase.
Therefore, if itsRever charges you any type of commission for this advance, you’re simply generating additional debt for managing the return.
On the other hand, offering options like store credit or smart exchanges ensures the customer stays within your ecosystem, increasing the chances of retaining the sale and leaving a positive impression.
Advancing refunds also can trigger fraud.
Why? Because once customers have the money in their account, many might simply not return the product. Although there are tools to prevent fraud, none are foolproof if control is in the hands of the customer. Advancing the money before receiving the product is, essentially, an act of faith that can be costly.
Why doesn’t Rever display its pricing?
If you’re considering using Rever, there’s something you’ve probably already noticed: you won’t find their pricing on their website.
To find out how much it will cost, you need to request a demo.
This approach, while common in the world of Software as a Service (SaaS), has a clear purpose: to create room for negotiation.
Without a public base rate, Rever can adjust its prices upward depending on each business’s negotiating capacity.
In other words, for two eCommerce stores with the same characteristics and volume, the cost of using Rever could be completely different.
Although this tactic may be legitimate, it’s not transparent nor forthright and thus not in the best interest of customers. At Outvio, on the other hand, we’re committed to transparency. Our prices are clearly detailed on our website, with plans tailored to your needs and no hidden surprises.
Outvio, a more complete alternative to Rever
For your business to run like a Swiss watch, every piece must be perfectly aligned: logistics, order experience, marketing, customer support...
This is where Rever falls short.
Yes, it can help you with returns, but what about everything else? How many tools do you need to integrate to cover each area? How much time and money are you spending managing a fragmented system?
Outvio simplifies everything.
With Outvio, you can manage returns and much more from a single platform. Automate your shipments, personalize your notifications, turn refunds into new sales, optimize post-sales support, and ensure every order ends with a satisfied customer. We even provide you with an eCommerce chat to ensure the best shopping experience for your customers.
Moreover, you do it efficiently and cost-effectively, without needing to subscribe to multiple services that complicate your operations. With Outvio, you not only save time and money but also enhance your customers’ experience, from the first click to the end of the purchase process.
