Inside this article
Going to the market is not what it used to be. Start selling through Facebook Marketplace to boost your sales!
Nowadays you don't get the same feeling you used to get when the seller tried to talk you into buying his vegetables or socks, yelling offers and giving the market its characteristic sounds. Now, most of the purchases are made at home, and, if possible, in your pj’s.
In Outvio we are aware of this change in consumers’ habits and in the tech industry, constantly developing new tools to improve the customers and entrepreneurs’ experiences.
However, we aren't the only ones. Facebook Marketplace is the market created by tech-genius Mark Zuckerberg. And yes… you guessed it: it belongs to Facebook. In fact, this market is inside the network.
Let’s go bit by bit.
What is Facebook Marketplace?
If we take a quick look, we can define Facebook Marketplace as an improved commercial functionality that the social network already had. Its purpose? To offer a specialised trade portal. Like the flea market in your town, but digitalised and with monthly visitors that are close to 800 millions, to put it best.
Now, the logical thing to do would be to wonder the reason behind its success. For that, let’s talk about its advantages.
- It's a free tool for all Facebook users
- You can sell new and refurbished products
- Geographic segmentation. The first results suggested by Facebook Marketplace when someone looks for something are in a 200 km range from the user. Later on, the portal categorises according to the user’s interests and preferences. This is a fundamental point: the portal is designed to promote local sales.
- Improves communication with the customer. Given that this marketplace works inside a social network, buyer and seller can interact easily without using third-party apps. Moreover, you can automate replies to better manage your time.
- Increase your sales. The annual analysis on social media by Hootsuite, where the following infographic appeared, shows how Facebook is still the most used social network in the world, before other massive platforms like Youtube or Whatsapp.
After seeing this data, it isn't too risky to advice to take advantage of this social network to increase sales. The figures on active users support this decision by far.
How to post on Facebook Marketplace
Selling on Facebook Marketplace is easier than it seems. You only need to activate the account in the Facebook desktop version and create a post. You will need to fill in the next fields:
- Product category
- Product status
- Details, description and additional information
It might be possible that you will not find the option to activate your account in Facebook Marketplace. If that is the case, we would recommend to update the app and delete the cache in your device.
You also need to take into consideration that Facebook, in its wish to be as legal as possible, has a forbidden items’ list. Do not make the mistake of posting any of these:
- Products for adults
- Gambling games
- Documents or currencies
Facebook Marketplace rules and advices to boost sales
Every item is an opportunity to impress
The impression we make in order to sell items on Facebook Marketplace tends to be one of the reasons behind most purchases.
How do we alter the perception of the products that are for sale? By tuning up its pictures and description
- Pictures: you have to take care of the technical part. It's important that you use pictures with good resolution (1200 x 628 size). Bonus points if it doesn't have much text in it! There's an artistic side as well. Pictures that show the more attractive side of the product and make an impact on the customers generate better results.
- Description. The product description should be the perfect balance between information and emotions. Try to clarify all the benefits that buyers cannot see at first glance, without neglecting the more moving and marketing side.
- And don't forget the price!
You should be really careful about the tone you use to describe your products, sounding too excited or eager can be counter-productive. The less commercial they sound, the better.
In addition to catching the users’ attention, you should also play around with the positioning algorithm with specific techniques for marketplaces, like:
- Optimising the title and description of the product with keywords that you have previously researched in Keyword Planner.
- Researching the purchase intention of the users when it comes to your product and focusing the message to them. The more benefits you present to your customers, more possibilities to pop up in the queries and, as a result, more conversions.
- Rewriting the name of the pictures files trying to describe the image between dashes and adding keywords, e.g.: red-car-cheap-second-hand.
- Writing the alternative text in the pictures according to the theory of the last item. This time, without using the dashes: a red car, cheap and second hand.
Make the most of your Facebook Ads campaigns
Can you imagine having an eCommerce business, wanting to improve your sales through running Facebook ads with the certainty that you will make an impression on a platform focused on buying and selling? Conversion rates skyrocket. Truly a dream for any seller or online shop owner.
Tip: select automated locations. This will enable the possibility of your ad to appear in other sections of Facebook, not only its marketplace.
Work on your personal brand
When users or future customers have an interest in any of your products, they'll research about you. At the end of the day, it isn't the same to buy a mattress from an eCommerce that has been looked after than from an online shop whose product description doesn't match the features of the product. Facts are facts.
We suggest completing your profile with relevant information about the products, the couriers, payment methods or return policy are just some of the topics you can cover. A key element to include are reviews from previous customers. Contact them and invite them to leave an opinion about the purchase process. You will see the results.
If you are willing to go the extra mile in order to make your eCommerce a hit, record a video explaining the reasons why people should buy your products and pin it to top. This will be the first thing your customers see when they visit you. By the way, you can use an app like Wideo to record and edit the video.
Focus on the local market
Facebook Marketplace shop relies heavily on location, so probably you won't be making a ton of shipments internationally.
Find a courier that suits your needs and offers good rates. On a national level, we can suggest working with Omniva, Itella Smartpost or DPD, or more international courier companies like TNT, FedEx, DHL, MRW… If you do not know which one is more suitable for your company and customers, you can do a research online to find out which couriers offer the best solutions when it comes to price, delivery time or flexibility.
Optimise shipping for profitability
We do not want to spoil it, but every eCommerce or online shop has to deal with the shipping management. It is a good step towards improving your sales through Facebook marketplace. However, then you also need to deliver that product to the buyer. A raise in the sales, means a raise in shippings and the need for better logistics in your eCommerce.
This can be easy, in the beginning. Nevertheless, if you really want to optimise your logistic system and better manage a bigger and consistent order volume, a more complex CMS, one or more warehouses, couriers, etc. you will need a tool for this. No worries, we can help you. At this point, we do not want to endorse our tool, but we recommend you to check out our features and learn the benefits of automating your eCommerce logistics. You could probably do the same manually, but it will take you years and it could compromise the efficiency of your business.
Omnichannel strategy, the key to success
If you own a considerable-size eCommerce business, you are surely wondering: is this doable on a bigger scale? It depends.
The Facebook Marketplace shop is clearly designed as a peer-to-peer tool that can help small and medium-size businesses to sell without all the hassle, but it is not an optimal channel for bigger online shops since it:
- Has a lot of sellers
- Relies heavily on geolocation
- Does not offer a payment gateway
- Does not include any of the functionalities available on a CMS like Shopify, WooCommerce or PrestaShop
Does this mean that it is completely useless for them? No. In fact, Facebook Marketplace can be a good alternative to more traditional channels.
Your Facebook Marketplace shop it's advertising channel!
Facebook is a clever boy and knows who has the money. That's why it allows businesses to use the Facebook Ads extension to promote their products or services in the marketplace, even if they aren't for sale!
You may be wondering why would anyone want to promote a product that isn't for sale. Well, think about all the traffic they can redirect to their main channels. We are talking about a huge sea full of fish, it's impossible not to catch any.
The possibilities that Facebook Marketplace enables are rather interesting. You could start promoting your articles there before any major eCommerce event. This way, you start attracting traffic to your main sales channel and increase brand awareness overall.
Use Facebook Marketplace as a parallel shop
Facebook Marketplace allows eCommerce and online shops the opportunity to promote those articles that are out of season. You could use your presence in Facebook Marketplace as an outlet for your brand. Moreover, this type of items tends to be more popular among Facebook’s Marketplace users. This translates to higher conversion rates.
FAQ about Facebook Marketplace
How can I see the "Hidden Information"?
If you are checking Facebook Marketplace from your desktop device, you'll need to switch to the app version on a mobile device such as an smartphone or tablet.
This way, you'll be able to see the "hidden information", p.e. the seller's mobile number.
An alternative to using the app version on a mobile device would be to change the "www." in the URL for a "m.". This will redirect you to the mobile version of the page.
How can I view the items I saved on Facebook Marketplace?
- Click on the Facebook Marketplace tab in the News Feed section.
- Click on your Account
- Click on Saved
How can I remove the items I saved on Facebook Marketplace?
If you wish to delete an item, follow the last steps and click on Saved Item. Once you have selected the item you want to remove, click on Removed Saved Item and choose OK.
What does pending mean on Facebook Marketplace?
If an item has been marked as 'pending', it means that the seller has come to an agreement with a potential buyer. If the product is available again, the buyer can receive a notification if they have saved the item. They can contact the seller to show interest in the product too.