AR/VR: 5 Examples of Successful Marketing Strategies To Boost Sales

by Melani

April 3, 2021

Marketing is always at the core of every business. Throughout time, marketing strategies have evolved and become more complex. However, this does not mean that it is unattainable! Each day, new technological advancements are introduced into the world. In fact, our society is sooo obsessed with technology and its trends that now it is hard […]

AR/VR: 5 Examples of Successful  Marketing Strategies To Boost Sales

Marketing is always at the core of every business. Throughout time, marketing strategies have evolved and become more complex. However, this does not mean that it is unattainable!

Each day, new technological advancements are introduced into the world. In fact, our society is sooo obsessed with technology and its trends that now it is hard to meet their expectations.

Yes! it is true that with technology, you can create immersive, personalised campaigns, reach an larger audience with a click of a button, and more. However, with the amount of content available online, it is difficult to come up with unique, creative ideas that will make your business stand out from the crowd and deliver results. 

For the past couple of years,

During the Coronavirus pandemic,  AR and VR have become more relevant than ever before! (unprecedented labor shortage → 

Virtual and augmented reality are changing online shopping. For a very long time, there has been limitations between physical and online stores from a consumer standpoint.

Give customers extra personalisation. Help you differentiate your brand from competitors

What is Virtual Reality (VR) and Augmented Reality (AR)?

Virtual reality (VR) is a computer-generated simulation where users immerse themselves in a digital world, allowing them to move around and explore the 3D environment using a VR headset or sensor-built gloves. 

Gamification – a strategy to add game-design elements to non-game things => to engage people and create brand awareness. (e.g. give access to exclusive content)

— affordable headsets (Daydream View or Gear VR), hence consumers expect brands to join the VR trend and to provide a different experience by using this type of technology.

AR – innovative feature (an interactive experience that adds virtual objects to the real world → useful sales tool for e-commerce businesses (sell your products using a virtual projection). 

What is the difference?

There are two main differences between VR and AR: accessibility and experience.

To have an immersive experience with virtual reality, users are required to have a dedicated hardware which consists of…This can be very expensive. However, with augmented reality, users can use “smart glasses” (…) but they also have the possibility to download AR apps and all they will need to use is their camera on smartphone or tablet. 

On the other hand, although AR is more cost effective than VR, AR does not offer users the same immersive experience. VR replaces reality and takes you to another world, plus touch-and-feel can be stimulated.

 

Benefits:

    • Visualisation of product
    • Experience of shopping → try before you buy  (improve customer experience)
    • More useful to consumers than a physical store → bridge the gap between physical and online stores. (ease of shopping) 

 

  • Sales increase

 

VR → emotional engagement = brand loyalty opportunity as customers will get attached to your brand

 

E-commerce standpoint

 

  • Augmented reality helps shoppers visualise how a product may look or fit them or their home → reduce card abandonment and returns numbers; have a more informed purchase decision up-front; cross-selling complementary items both on product pages + in the cart.

 

  • Virtual reality provides an enriched experience → reduce monthly expenses (rent, utilities, insurances, etc)

 

Companies:

 

 

IKEA Place App

 

 

After IKEA launched the idea, maybe businesses got inspired and decided to use this idea as a sales tool in order to attract more customers and improve the customer experience

 

change the way people buy furniture forever

 

 (examples of other businesses who tried: Estiluz, 

 

Lowe’s Holoroom (How To)

 

 

Oreo 

 

 

L’Oreal

 

 

Toms Shoes

 

 

 

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